Charese Simpson is from Pine Bluff, Arkansas and is known as the Founder of M.Vrie (M-Vree) Beauty. With being a lover of fashion and beauty, her love for makeup was transfixed by her grandmother and other beautiful women throughout her family. As she delved into the world of beauty, starting in her childhood, she has never looked back. Now, as a young, black scientist with a scientific and environmental background, it has become pertinent to her to have products that are vegan, gluten-free, and cruelty free. She not only sees makeup as a self-expression tool, but also as a way of enhancing beautiful features which has inspired her to create M.Vrie Beauty. 

Based on the foundation of “Individualism and timeless, natural beauty”, M.Vrie Beauty’s products are used by many makeup artists around the United States and was also sponsored by “Thank God It’s Natural” also known as “TGIN”. 

M.Vrie Beauty’s products are formulated to feel lightweight and to create a natural look that delivers an effortless, buildable coverage. With M.Vrie Beauty being an online cosmetic store, she wants to share an amazing beauty experience with others, but most importantly, she wants every customer to have fun with M.Vrie Beauty’s products. She hopes that M.Vrie Beauty can continue to grow and bring an uplifting influence to the beauty industry as well as inspire other women that "you are never too young or too old to be your own BOSS."